AirBand & Shropshire Council agree WiFi broadband roll-out deal

Yesterday Shropshire Council announced that they had agreed to a £11.2 million contract with AirBand, a Worcester Broadband company, to help supply Broadband to hard to reach Rural Places.

Given the shockingly slow rollout of Superfast Broadband to rural areas by BT Openreach this is welcome news. Some places are already receiving Ultrafast Broadband and we are still rocking and rolling with basic Broadband or Fibre Broadband Connections. Diversification of the technology and the supply is a welcome addition in terms of consumer choice. Residents can now register their interest in the system here: AirBand Register your interest

As with the previous introduction of new broadband technologies and campaigns that I have been involved in, like the campaign we led in Bridgnorth that ultimately brought broadband to Bridgnorth in 2002, the more people who pre-register their interest in the service then the quicker the service is rolled out in an area.

Currently the only alternative method of getting Broadband into hard to reach areas is to use Satelite Broadband from providers like Tooway. We used Tooway at work at our offices in Upton Magna for a few years and found the service to be good on the whole. Prior to that Upton Magna received broader internet through a Microwave link to the Wrekin. This was later superceded by ISDN. We fumbled along with multiple ISDN lines for a while.

The main downside of Satelite Broadband was the lag as the data/webpage request had to travel via satellite to Italy and back. This produces a perceptible lag which is no good to real-time applications like online gaming. However, for most people and us the delay wasn’t noticeable when browsing or transferring files. The data bandwidth was good so the data travelling in big chunks. So pages loaded instantly, if after a tiny delay. Having said all of that,  once Superfast Broadband came to Upton Magna late in 2015 we dropped it straight away.  We now get 80mbps per line there.

As I was typing this up I heard on Radio 5 about the research that the BBC had been undertaking to open up TV White Space and Microsofts plans to use this technology in Africa. This uses spare analogue UHF TV signal from the digital TV switchover.  This has huge advantages over Microwave technology that Upton Amgna used to get in that it doesn’t need a direct line of sight, is unaffected by adverse weather, obstacles, trees or hills. Carlson Wireless has a very good website explaining the UHF technology.

Hopefully, the AirBand technology will be using the same TV White Space technology to broadcast the signal into the very hardest to reach crevices in the county. If that is the case then this is very welcome news indeed.